Blogging for the big picture

Startupbootcamp global team

(above – the Startupbootcamp Global team!)

I’m just back from 2 days of startup CEOs sharing and learning from each other during Startupbootcamp’s alumni CEO gathering in Berlin.Movie A Dog’s Purpose (2017)

It was a great time. Founders Centric led my favorite session about ‘growth hacking’ – which I realized is simply clever ways to gain users without paying for marketing.

The tip from this session that stuck in my mind wasn’t growth hacking specific – it was that growth hacking only works if you find a repeatable process to execute. For example, when creating content (blogs, videos, etc.) Jordan from Founders Centric suggested:

A) Separate ideation and creation into different events
B) Set aside designated times for each activity

Where’s the big picture?

Since joining Startupbootcamp early 2013, I’ve committed most of my waking hours to building the organization. Any free time goes to a combination of being with Tara, exercising, and RumRatings.

Last week I talked with a Startupbootcamp board member about my performance. His feedback was I’ve been executing well and now need to think more strategically about where Startupbootcamp is heading.

For me (and I expect most of us) finding time to reflect and plan is difficult. Since moving to London 4 years ago the only times I can recall thinking about the bigger picture is when I’m blogging.

It’s all about commitment

So I’m doing some growth hacking myself and now twice a week scheduling time in my calendar for blogging – specifically 9am Monday and Friday mornings.

If you can believe it, there are 84 notes piled up in my Evernote folder ‘Blog posts I should write’ – so the content creation part shouldn’t be difficult. When I run out I’ll need to set aside ideation time as well, but for now it’s straight to the writing.

I’m excited to see if writing 8 blog posts this month changes my perspective and strategic mind frame. I know one person asked for automatic emails of my blog posts – so to that person… if you don’t get an email every Monday and Friday for the next month, a swift kick in the ass would be helpful! 🙂

The open job spec

For years I’ve held a core believe that job seekers should apply to a variety of positions, even if they aren’t necessarily “qualified” for them. This isn’t to say a recent grad is ready to become a fortune 500 CEO, but in my opinion most job specs are more malleable than they appear.

From discussing this “malleable job spec” rationale over the years, I’ve observed some are hesitant to apply because of a literal interpretation of the job spec’s wording. They view each bullet point in a desired qualifications list as mandatory – and would be embarrassed if a recruiter thinks of them as silly for attempting to score such a prestigious position.

Reading a post today by recruiter Paul Blumenfeld on VC Jeff Bussgang’s blog helped substantiate my ‘apply often’ hypothesis by saying that “Companies aren’t always clear on what they’re looking for until the right candidate walks through the door”. He goes on to suggest a few methods to alleviate the risk of missing the perfect candidate – including being more open minded and hiring winners who fit the company culture.

The problem is that many potential candidates will still never apply because they interpret the job post literally. Even if the “must-haves” are limited, they’re typically followed by “nice-to-haves” along with a list of position tasks that may dissuade great applicants.

I have a simple suggestion to solve this problem… simply state that great people should apply, regardless if they fit the qualifications exactly. I envision a simple statement like the following would alleviate the concerns of many:

Don’t fit the job spec perfectly but have unique skills that enable you to become a killer (job title)? We don’t hire great backgrounds, we hire great people. If you have a passion for joining an amazing team and becoming the world’s best (job title), we’d love to hear from you!

Including this type of statement would no doubt increases a recruiter’s initial vetting workload, but also has the potential to attract a perfect candidate who isn’t an optimal job spec match.

Has anyone seen a job posting with a similar statement? If so, I’d love to see it – please share it in the comments!

No trust, no sale

Slimy-salesman

Selling is often considered an art form. It takes no less than the most fine-tuned of inter-personal skills and a precise focus on value.

But value is in the eye of a beholder, and to truly sell (I’m told) requires the innate skill to first empathize with a customer’s needs… and then at the perfect moment deliver an optimal solution to their largest problem.

Sales mastery in action

I’ve been lucky enough to witness sales mastery on a few occasions. It was indeed like watching an artist, with a few commonalities:

  • First the groundwork is laid, maybe an initial joke leading quickly to a personal connection
  • Next a mutual commiseration of shared problems and struggles
  • Then the soft touch of a potential solution, delivered ever so delicately at the opportune time
  • And lastly, the close. With the swiftness of a cheetah that somehow leaves the antelope feeling like it won

The ruin of a sale

Someone tried to sell me something today – and it felt all wrong. It simply wasn’t an enjoyable experience.

This bugged me because I was the perfect customer. In fact, not only did I deeply identify with the problem, I had sought out my own solution – which the service I was being sold solved perfectly!. To top it of, the service was FREE and delivered to me on a silver plate.

What was my deal? I had a problem that I unsuccessfully tried to solve myself but couldn’t, and someone was offering me a perfect free solution.

So why did I walk away feeling like a snake charmer just tried to scam me?

Because there was no trust. No groundwork was laid – it was straight to the sell.

The art of trust

Many sales acronyms exist. There’s DIPADA, DMAIC, among others. They’re mostly similar: Identify the problem, present a tailored solution, and close the deal. Some include smaller interim steps such as identifying the key stakeholder and creating time sensitivity – but the main topics remain the same.

What typically isn’t included in a sales process? BUILDING TRUST. Yet developing trust through a true customer connection is the most important element of selling.

Unsurprisingly how to quickly develop a trusting relationship is the most difficult step to teach. Much like delivering a pick-up line… it’s largely an innate ability.

It may involve a simple friendly smile, sharing a story, or keeping a promise. While the tactics may differ, the results are the same.

One of my heros Rand puts it well:

“Best way to sell something:
Don’t sell anything.
Earn the awareness, respect, and trust of those who might buy.”

So the next time you’re selling (we’re all selling something), think for a moment about the personal connection you’ll need to make to build a sale. Without laying the groundwork of trust, you risk coming across as an insincere salesperson to even your most opportune customer.

The interaction of academia and business

London-Business-School

I recently met well known author and professor John Mullins – who not only accepted my blind lunch invitation, but was nice enough to invite me to the LBS faculty dining room (best lunch I’ve had this year).

After sharing our backgrounds, the conversation moved to John’s recent research surrounding startup funding and the value of relying on customers for initial cash as validation – opposed to raising angel/VC funds (that’s for a separate post).

I walked away not only with a full belly, but pondering the intake criteria of many startup accelerators and how the industry views initial funding as a ‘proof in the pudding’ milestone.

It really is amazing how one conversation can completely alter your thoughts from a daily task list to the highest strategic objectives of an industry.

It’s hard to believe I didn’t realize until just now how valuable a research-based academic conversation can be… and this is coming from someone with an academic as a best buddy!Watch Full Movie Online Streaming Online and Download

Everyone needs a regular change of perspective, and I for one will be seeking them out much more often. Not only with academics, but people who are generally interesting and willing to disagree with me. But if they do happen to be academics, then hopefully more posh lunches are in my future!

What’s up with mentorship?

I’m a big fan of Bob Cringely’s blog – he’s been a writer in the Valley for years and witnessed the manic rise first hand. Bob recently wrote a post spurred by a student commenting on the lack of mentorship in their home country of Russia.

I rarely write blog comments, but this time felt obliged to share a few mentor/mentee thoughts since Startupbootcamp’s mentorship program is a front-of-mind topic in my daily life.

(my comment posted 14 Sept ’13)

Thanks for the post Bob, I’m a big fan of your blog.

As someone who runs operations for a large startup accelerator group, I’m in essence in the business of connecting startups with mentor’s (and investors, partners, etc). Here’s a few quick things that came to mind from your post:

1) The Russian student’s comment about mentorship being unknown in Russia is closer to the norm globally than you’d think. The US is truly unique from a mentorship standpoint. I’ve found mentorship does exist in Europe and Japan, but far less the US. I’ve had direct experience with mentorship being a completely new concept in many regions – Middle East, Africa, SE Asia. In fact how to tailor our mentor-driven accelerator model to markets outside the US/EU is something I consider on a daily basis.

2) Mentees must seek out mentors, but mentors need to be receptive. There’s no formal application process required – simply seeking advice and asking questions is the key. I wonder how many times the Russian student has sought advice of someone older and wiser? It’s hard to believe if they did their questions were completely dismissed. Human nature is typically more helpful than not.

My guess is a mentor had never directly come to this student with an offer to help, yet the student didn’t realize it’s their prerogative to approach first. Odds are the most successful Russians have mentors because they sought them out, yet proportionately fewer mentor/mentee relationships exist than in the US/EU so the ‘mentorship culture’ has not formed.

3) In my experience mentees have a common trait of considering advice but not necessarily taking it. No mentor wants a mentee who agrees with them all the time… hero worship works for an hour but doesn’t form a relationship. The mentees I enjoy being around not only consider my advice, but have smart responses that make me think. This is why I personally mentor – because I can learn something as well as help someone.

Product first, Business fast

How would I describe myself if raising a funding round? Here’s a typical boilerplate:

“MBA with 5 years of startup operational experience and investment roles with leading accelerator and family office.”

(I know, super lame)

I’ve recently spoken to many-an-entrepreneur with similar credentials. They came from a nifty operations/consulting/banking role, then did an MBA, and are now raising money for the next big thing.

Heck, it’s the “perfect” marriage of hands-on experience with strategic knowledge. But how does an investor view this background? Personally, I only think of one thing: Do they love building products?

Because that’s what tech companies do – they build products. And the best tech company founders I’ve seen are obsessed with their product. They love customer feedback, they’re freaks about metrics, they love lean.Watch Full Movie Streaming Online and Download

Yeah, biz dev/partnerships/managing are all important, but at the end of the day even with awesome relationships if users don’t like your product, you’re screwed.

So, how about this?

“Product-obsessed operations expert, turned investor”

(Still too lame)

Some say their co-founder is an awesome dev. Others plan on hiring a rockstar CTO post-raise. In my opinion, a startup CEO should own their product from day 1. If they don’t, who will?

If this same product-obsessed CEO happens to have a Harvard MBA and came from Goldman/Deloitte/Citi… great! Just don’t let that be the first thing you lead with. It makes you sound like a banker who doesn’t know shit about building a tech product.

So, what’s a super-bright Harvard MBA from Deloitte to do? I call it:

Product First, Business Fast (1)

That’s right, lead strong with your absolute love of product. Make an investor believe all you think of is how to build the world’s best website/app/whatever. On top of that, show how you’ve been honing your product skills – even if it’s just side projects.

If you’re really ballsy, don’t even bring up your sweet MBA/experience. At some point investors will realize you’re better than most when it comes to fundraising, managing, etc. So why even bring it up?

With this in mind, if I were pitching to investors here’s the preferred boilerplate:

“Startup operations junky with a passion for building products and working with entrepreneurs”

All of the above if factually true… I love building products and working with entrepreneurs. Even if it leaves out the MBA and investor roles, who cares – isn’t an initial pitch supposed to spur interest? It’s not like submitting a visa application.

As long as you have a rationale and some backing for the description, I suggest focusing initial investor discussions on your love for building products. Bring up academic record and business credentials later – as a nice surprise after you’ve sold them on an amazing product vision.

(1) Yes, of course this is a take from Mobile First Web Second, Web Second Mobile First,

Viva Colombia!

SONY DSC

Tara and I have made our way back to London after spending an amazing 10 days in Colombia. Much of this fantastic experience was due to our friends Juan and Natalia, who graciously guided us through their home country – they were truly the best hosts imaginable.

Juan and I met through my MBA program at Imperial College London. We introduced our wives and quickly realized they were American/Colombian replicas of each other. Unfortunately after school ended Juan and Natalia moved home, but have stayed in close contact.

Considering my knowledge of Colombia came almost exclusively from Clear and Present Danger, I expected our promises of “one day” visiting would be later rather than sooner. After more than a year or broken promises, my Things I’d like to do in 2013 post (which included traveling more) spurred us to finally schedule the trip.

A lasting impression

10 amazing days in Colombia later as we waited to board our flight home, Tara mentioned how interesting it was that most Colombians asked if we were enjoying our trip. This wasn’t the typical “how’s your trip going?” but rather a “we really hope you’re enjoying your time in Colombia, and encourage you to tell the world know how great this place is!”

Encountering so many Colombians who were genuinely proud of their country left a lasting impression. Funny enough, we learned the country’s motto is: “Colombia is Passion.” At first, the saying seemed silly… how can a country represent passion? And maybe 20 years ago it would indeed have been silly; but today’s Colombia is certainly bursting with passion.

They want the world to know their country has come a long way in 20 years. This was surely not the Colombia I envisioned.

Is Colombia the next Dropbox?

An interesting takeaway from my trip has been Colombia’s striking similarity to a promising startup.

When evaluating a potential investment, most investors like to think they employ analytical screening methods. In my experience most due diligence merely validates an initial hunch – a self fulfilling prophecy if you may.

This initial investment hunch may come from a variety of sources – for instance industry insight, but more often than not investors look first for entrepreneurs who are excited to solve their own problem. In essence, they’re passionate about delivering change.Watch Full Movie Online Streaming Online and Download

Passion is infectious, and without it good luck attracting initial employees or raising funds.

If I were evaluating Colombia from an investment perspective, I’d say the signs are all present for a massive return potential. The economy is growing quickly, security has stabilised, and most importantly an army of passionate goodwill ambassadors represent a baked-in marketing advantage.

And the initial traction is already showing. Socialatom Ventures launched in late 2012 and this year Wayra is expanding it’s Latin America efforts to Colombia through a startup and investor summit. Both are supported by a variety of mentors and investors, many that have returned to Colombia after successful startup careers in the US and EU.

With the inherent tourism viral effects in place to spread the “gospel of Colombia”, I’m guessing you’ll soon hear first hand about many amazing experiences like mine in this country. As you can tell, I’m long Colombia and already looking forward to my next trip back.

Rise of the walking meeting

Rise of the walking meeting

Remember back in the day when standing meetings were so hip?

For a while now I’ve been think about how my life has turned into a non-stop series of static meetings in either conference rooms or coffee shops. Nothing is original, the air is stale, and the background music lulls me to sleep.

Standup meetings: Do they work?

Perhaps it’s a matter of bad company culture. Why don’t we all stand up… that’ll solve everything! Right?

For me, the daily standup is a ritual I’ve lived through and even implemented Unfortunately, after the first few weeks it somehow just dropped off.Watch Full Movie Online Streaming Online and Download

Although standup meetings may allow for a little distraction-free leg stretch, you’re still in a typically stale office environment. Surrounded by the same people sipping the same coffee/tea and saying the same things as yesterday.

The WSJ even wrote about the “fast-moving tech culture” where some companies went as far as removing tables to prevent (Angry Birds) distractions.

Standup meetings haven’t been the only trend attempting to disrupt the traditional office environment. There was a time when sitting on exercise balls was “in”, and even now a few articles mention the treadmill + desk combination (walking desk) as the next big thing.

The Walking Meeting

Why not change your whole frame of mind and leave the office completely? I’m not talking about going to a distraction-filled coffee shop or grabbing a quick lunch…

I’m suggesting holding your typical bulleted agenda with discussion meeting while walking.

How great would it be to begin a meeting at Westminster Abbey and end at London Bridge? Or easier yet, why not meet a colleague in the lobby to take a few loops around the neighborhood?

The core idea provides a more accessible, focused, and cheaper alternative to golf’s walk-and-talk dynamic. Though unlike golf, my core hypothesis is that walking meetings will produce original thinking and allow the participants to return refreshed and ready to move on with their day.

In general, not only would a walking meeting help achieve that crazy Fitbit 10k step goal, it removes participants from the status quo to provide much needed headspace.

So who’s with me? Any takers on setting up a walking meeting? I’ll even be your first partner! Conversation topic is completely up to you, I’d just be happy to get some fresh air and remove myself from the monotonous daily routine we call work.

When lines are bridges

When lines are bridges

I was lucky enough to recently attend the TechStars London launch at No 10 Downing St. along with many of the UK’s most well known investors (Yep, I felt like a gate-crasher).

Following the TechStars/Springboard merging announcement, a roundtable discussion focused on UK investing topics:

  • what stage most lacks capital
  • how to form an ecosystem
  • where are all the huge companies/exits
  • what role government should/can play

All of these are critical components to growing the UK technology scene, but at the same time challenging questions to answer, demonstrated by very bright people suggesting drastically different alternatives (an “oh snap” was once in order).

A “bridge to the US

To close the morning Jon Bradford made a comment that struck a chord: He described the new TechStars London as a “bridge” (to the US). While the previous conversation focused on potential UK-based initiatives (1), very little was said about expanding overseas relationships or direct investment.

The bridge Jon mentioned reminded me of a well-known post by Mark Suster comparing an investor’s get-to-know-you period as “lines” that connect the “dots” of individual interactions (in essence status updates). The post’s simplicity is awesome and worth a read.

Likewise, I see TechStars London as a bridge that enables US investors to ascertain the performance of UK teams – forming a dot. By allowing multiple dots over the span of the program, lines will form and patterns appear. And with the right patterns we know investment is likely to follow.

Lonely Dots?

There is a recent trend to take accelerator classes on a US roadshow (2) – allowing teams to collect many initial dots. Keen entrepreneurs can later expand on each unique dot, but often the program’s structure doesn’t by default form a line.

I envision the TechStars London bridge will structurally enable US investors to connect multiple dots throughout the program. It will start with a series of video chats, followed by product feedback, and by demo day the lines will lead right to US investor pockets.

TechStars London seems to be the first international accelerator with an inherent US home court advantage. Others will follow. And soon we’ll ask why this progression didn’t happen quicker.

Global Bridges

The question I ask is: Who will build bridges to connect GLOBAL dots?

For now the US is tops for startup investing. Who knows when this may shift, but most likely the consumer markets of India, China, and S America will continue their massive growth and attract more investment.

Sooner than later capital will begin flowing on a global scale into startup hubs through bridges like TechStars London has built. Initially they will be US bridges, but emerging markets will quickly catch up.

It sure will be interesting when the first Chinese venture fund builds a US or EU accelerator bridge and moving east becomes the “cool thing to do.”

I think increasing access to the global capital and mentor markets will be a huge step forward for innovation in general – and has potential to disrupt both the current model for how startups evolve and the mindset of entrepreneurs.

Agree or disagree with my vision of the future? Would love to hear your thoughts in the comments below!

(1) For example, how to encourage more graduates to take up entrepreneurship, how to transfer more tech out of universities, or how to make people aware of the UK gov’s startup initiatives.

(2) Accelerators both within the US and from overseas have started taking their classes across the US to meet investors/partners in the major cities.

Things I’d like to do in 2013

Over the past 10 days I’ve spent 20+ hours in airplanes… the result of living on a different continent from family during the holidays. The vast majority of this time was spent watching movies and reading magazines, but as my mind wandered for the first time ever I found myself compiling a variety of New Year’s Resolutions.

This resulted in a list of 6 resolutions, which I intended to whittle down to one key objective for 2013.

As I contemplated the relative importance of each item, it dawned on me that I could achieve the full list in 2013 if I put my mind to it. In fact, the items ended up being things I wanted to do more – opposed to the typical metric-driven resolutions. So, the following is my “Things I’d like to do in 2013″ list:

Music

I want to bring back music to my life. Although I love not having a car in London, I do miss the hour of radio inherent in a typical US commute I’ve played piano for more than 20 years and just last month I received a keyboard for my 30th birthday – so not only do I want to listen to more music, I also want to play more music.

Mornings

I want to wake up earlier. I am naturally a night owl and often most productive after midnight. However, I feel like allowing extra time in the morning will result in a more calm and focused day ahead.

Breakfast

I want to eat more protein for breakfast. My energy level is always higher when I substitute eggs for cereal or a protein smoothie for a granola bar. It’s just a matter of time. Waking up early will allow me to make a healthy, balanced breakfast for my wife and I.

Travel

I want to travel more. I’ve been living in London for 2 years and failed to make a serious effort to prioritize travel. This will change in 2013 as I intend to plan trips further in advance and utilizing more of the glorious vacation time allotted in the UK. Columbia, Turkey, and Greece are just the beginning…

Think

I want to think more often. Not just the typical daily task-based thinking… but really stepping back to ponder things I find important. This could include anything from weighing the pros and cons of an interesting startup during a leisurely museum stroll, to thinking through all aspects of an www.opinsy.com topic while wandering through a park.

Breaks

I want to take more short breaks during the day. In my opinion too many people correlate time sitting at a desk with the amount of work being done. I’m a true believer in quality over quantity, and my preferred way to achieve this is through short bursts of high-quality activity followed by down time. Sitting for more than 90 minutes isn’t productive, and I intend to do less of this in 2013.